Long Tail Keywords: Why Do You Need to Focus?

What are long tail keywords?

Long tail keywords are more specific and less common than other keywords. use to focus more on a niche. The term long-tail keyword comes from the book "The Long Tail" by -Chris Anderson.

In this book, Chris Anderson explains there is a market for practically every product. In some cases, however, this market is really, really, really small. The expanse of the internet, though, makes your niche product, or your niche blog post profitable.

Why Do You Need Long Tail Keywords (and What Are They)?

Targeting long-tail keywords is one of the great SEO tactics. Long tail keywords are keywords or key phrases that are more particular and usually longer than more regularly searched for keywords.

Long tail keywords get limited search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to continue to get more traffic and to be noticed by the new and motivated people.

Adding long-tail keyword in your content helps because it contains three or more words related to your niche.

Long-tail keywords are used to target your niche audience rather than the entire people.

It is much easier to rank for long tail keywords than for more common keywords because fewer websites compete for high rankings in the result pages of Google.

It is easier to find your audience for your particular niche.

For case, in our example of ‘sports shoes’, a long tail keyword would be ‘new Adidas sports shoes for men’. Since they are more specific, they have less competition and can offer more organic traffic to your product pages.

With your keyword planning complete, you can move on to the next steps.

Soon you will understand how important keyword planning is to your product pages SEO since we will be using the keywords in almost all the steps.